How To Start Your Own Successful Podcast (feat. Calum Johnson)

Welcome to another episode of the Build In Public Podcast.

Today's episode features Calum Johnson, host of The Calum Johnson Show – a podcast with over 250 episodes. He built a top 5% pod that got 1.5 million views on social in 60 days.

Calum also owns the podcast production company CJ Podcast Pro - helping companies & entrepreneurs build a unique digital brand through the power of podcasting.

In this interview, Calum and KP delve into all things podcast and branding, sharing tips and insights about:
● Intro (00:00)
● Calum’s podcast and why this concept is important to him (03:22)
● The story and the goal behind CJ Podcast Pro (05:16)
● Longevity, consistency and patience (07:40)
● One mistake Calum used to make when starting something (10:35)
● The value of short form content (13:40)
● How Calum chooses his guests for his podcast (16:52)
● 2 things successful podcasts have in common (18:16)
● The edge that The Calum Johnson Show is trying to develop (20:57)
● Finding authentic moments in an interview (21:56)
● Operating on an ‘instinct level’ in anything creative (26:47)
● Calum’s research process and pre-podcast recording regimen (34:51)
● Key learnings about short-form videos and social media (41:42)
● Calum’s and KP’s top 3 picks as their dream guests (46:23)

Build In Public Podcast is an interview show where KP chats with ambitious startup founders, CEOs, and top Internet creators to unpack their stories, insights, and lessons.

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How To Start Your Own Successful Podcast (feat. Calum Johnson)
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